An award-winning commercial development and transformational change consultancy for the healthcare sector
Lamerton Swales
With a foundation built on engagement, collaboration and commercial understanding, we've been driving impactful change for almost 25 years for some of the UK's largest healthcare providers. If you’re looking for an expert on the ground to deliver results across the entire spectrum of service development, then you’re in the right place
We work with the Independent Healthcare Sector, NHS, Diagnostic Providers and Private Equity Investors to improve existing services, expand into new markets or revolutionise their approach. We provide strategic and commercial development alongside operational delivery, with a focus on the end result.
From concept, planning and design to execution, marketing and engagement, we have the expertise and passion to deliver pathways, projects and campaigns that stand out.
We have a reputation for delivery – we get things done and we bring people with us. Our approach empowers staff, embeds change and delivers real results and better patient outcomes.
Our Services
View AllNew service and pathway design
End-to-end service development including; market research, business cases, pathway design, project management, stakeholder engagement, marketing and launch.
Tenders, procurements and contract negotiations
We regard successful tendering and procurement as a service transformation opportunity. We lead the process, articulating the outcomes into award-winning tenders and contracts.
Project and programme resuscitation
We bring objective analysis, a fresh perspective and a lot of energy to help stalled projects get over the finish line.
Stakeholder Engagement and Partnerships
We work across every level of the healthcare landscape to build sustainable connections, networks and partnerships.
Service and process transformation
We bring a wealth of on-the-ground experience to identify efficiencies, savings and process improvements that deliver tangible results.
Social marketing and behaviour change
We have award winning social marketing expertise and a track record in developing and delivering behaviour change campaigns that stand out.
Louise Pinkney, Director
Louise Pinkney is the Founder and Director of Lamerton Swales. A graduate in law, Louise worked across the voluntary, public and health sector landscape for the first eight years of her career before founding Lamerton Swales in 2000. Since then, Lamerton Swales has been helping the NHS, Independent Healthcare Providers and Private Equity landscape identify growth, new business opportunities and service transformation.
An exceptional individual with a commitment to delivery, Louise's wealth of expertise, experience and impressive client portfolio speaks volumes about her formidable capabilities and track record of success.
What our clients have to say
"Louise has an impressive range of experience across NHS and independent provider networks, with the rare ability to intuitively move from consultancy to on-the-ground delivery. She gets things done and brings the team along with her. She has introduced processes and new working methods that have improved efficiency and internal skills and, ultimately, won us new business. She is highly regarded in her field for a good reason."
David Cahill
Chief Commercial & Strategy Officer, Alliance Medical
"Working on evolving our new patient pathways with Louise was an absolute pleasure. Her understanding, focus on detail and ability to see the whole picture was unwavering. Louise managed to pull all aspects of these new multifaceted development pieces of work together coordinating our clinical, operational and marketing teams in an inclusive efficient manner that has resulted in us being able to launch a significant number of new offerings to our patients across the whole business. Her work has been key in setting us on the road for an exciting next stage of growth."
Ian Francis
Founder & Director of Clinical Strategy, Medical Imaging Partnerships
"Louise is highly experienced and delivery-driven; she comfortably works at every level and gets things done. I would thoroughly recommend her to any organisation looking to identify and deliver the benefits of change."
Gerard Smith
CFO, The London Clinic
"Most competent bid writers will help tailor the bid to meet the needs of the potential customer; in my experience, Louise goes way beyond this and helps tailor the organisation to succeed not only concerning the bid but also to the subsequent service delivery once the bid is won. She is excellent at identifying win themes and potential key differentiators and then challenging the organisation to demonstrate its credentials convincingly. Louise is fabulous to work with and supported the best bidding processes I have been involved with."
David Lee
Chief Medical Officer Clinical Safety, Dedalus Group
"Louise has been working with us for over 10 years, a fact that speaks for itself! She has been a vital part of our bid process and has helped us secure some of the largest urgent care contracts in the country. She is highly professional, calm under pressure and swiftly processes complex information into high scoring content. Her collaborative approach coupled with an ability to challenge thinking to push for innovation gets the best out of colleagues – she is a valuable addition to any organisation."
Tony Spencer
Commercial Director, Practice Plus Group
"Louise worked across many areas of the London Clinic. We are particularly proud of her work in helping us secure our new Blood Sciences Managed Service, which has taken our Pathology service to a new level. Leading a team of Pathologists, IT, F&M, Estates and Legal, she worked with us to develop the service specification and business case. She directed the procurement and contract negotiation in a way that got us the very best from our new provider. She helped us navigate a highly complex process, bringing the team with her and leaving us with new skills and working methods. She also made us laugh! I can highly recommend her to any organisation that wants to get things done and done well."
Reza Mirza
Head of Pathology, The London Clinic
"I had the pleasure of working with Louise on a particularly complex project in challenging circumstances. She immediately struck me as someone who knew what she was doing. She has vast expertise and adds value across an entire organisation. She is a trusted, highly competent operator with the ability to empower those around her. The fact we have maintained our working friendship for over two decades speaks volumes for my high regard for her."
Mark Butler
Executive Director, The Good Governance Institute
"I have had the pleasure of working with Louise for several years now, and it really has been a pleasure. Louise is a consummate professional with an excellent eye for commercial opportunities combined with a solid project delivery approach to getting things done. She is also someone that people warm to as she treats internal and external stakeholders with respect and listens to them. Honesty, integrity and a high work ethic are always values organisations look for, and with Louise, you get all three and much more. I have absolutely no hesitation in recommending her."
Andrew Vaux
Head of Independent Healthcare, Practicus
"I have worked with Louise on two key and very difficult behaviour change projects around reducing kerb side drinking and a medicines optimisation programme. Both are very complex issues involving a range of partners and stakeholders, and Louise has been key to driving these projects on time and on budget. She is resourceful, flexible, patient-focused, and bonds with the team - she is clearly an expert in her field."
Caroline Latta
Director, Stand Communications for the NHS & Public Sector
"I worked with Louise when she led a dentistry project for the NHS. Louise coordinated multiple stakeholders with conflicting objectives and varied levels of experience, combining her significant marketing knowledge with strong people and problem-solving skills - and absolute professionalism - through many challenges. She is one of those rare people who 'get things done' and always brings the team with her. The project's success was down to her skills, and I would recommend her to anyone with a healthcare challenge, however complex."
Rebecca Braithwaite
Acapella Marketing UK
Dr Philippa Woodward
GP, Prime Health
Our clients past and present
View our ClientsContact us today to find out how we can help you achieve results.